Directed, Produced, Filmed & Edited
This Arc’teryx video, created for their social channels, features UK brand ambassador Haroon Mota as he shares his inspiring journey from hiking to trail running. Set against the stunning backdrop of the UK countryside and mountains, the film captures Haroon’s passion for the outdoors and his mission to inspire ethnic minorities to embrace trail running. Through a personal interview and dynamic b-roll of Haroon preparing and running trails, the video highlights both his story and the power of Arc’teryx gear in supporting adventure and pushing limits.
