Co-directed, Co-produced, & Edited.
This impactful 30-second advert highlights the far-reaching benefits of Penny Appeal’s global zakat campaign. Designed to showcase how zakat contributions have positively transformed millions of lives, the video concisely yet powerfully conveys the magnitude of Penny Appeal’s work. Through compelling visuals and emotive storytelling, the advert demonstrates the tangible difference made in communities worldwide, from providing essential aid to supporting sustainable development. This campaign not only successfully generated over seven figures in revenue but also spread awareness about the profound impact of zakat in alleviating global challenges. It’s a testament to the power of charity and the collective effort in making a real difference.
For this project, I worked alongside Martin Ball and WeConvey.
