Project Breakdown

Directed, Produced, Filmed & Edited.

In the first installment of a compelling two-part video series for Peloton, in collaboration with Haroon Mota, we delve into an intimate and inspiring narrative. This video documents Haroon’s personal challenges with weight gain throughout 2023 and sets the stage for his ambitious goal – running his tenth London Marathon in 2024. Capturing the moment he receives a Peloton bike, the video beautifully chronicles the beginning of Haroon’s renewed fitness journey. With a mix of vulnerability and determination, this story is a raw and motivational portrayal of starting over and striving for excellence. Stay tuned for Part 2, where we’ll reveal more about Haroon’s path to the marathon.